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Its Shopee Guarantee safety feature withholds payment to sellers until buyers have received their items in good condition and acknowledged that they are satisfied with their purchases. Shopee was the first among e-commerce platforms in Singapore to launch this safeguard for consumers. Shopee has also streamlined the reporting process at Shopee Help Centre, so that users who have concerns about their products can make a report conveniently.  To help users learn about the products they’re interested in through a more authentic and intimate setting, Shopee introduced Shopee Live in 2019 – a livestream function that showcases real-time reviews and recommendations. According to Shopee, these live shows – which include a variety of content from food reviews to product demonstrations – have become increasingly popular among viewers aged 34 to 50. More importantly, they have become a credible resource for buyers: Over 60 per cent of survey respondents aged 35 and above say that such real-time reviews and recommendations from hosts during the livestream on Shopee Live are key to influencing their purchase decisions on Shopee.